START WITH THE WORKReal problems.
Real problems.
Clear focus.
We start where important work is frustrating, fragmented or underserved—not with technology looking for a purpose.
mrfridge.co.ke
Mr. FridgeBusiness websites
app.fleetify.africa
FleetifyPlatforms that run a business ↗
misscardealskenya.com
Miss Car Deals KenyaDigital experiences
OPENRAILS PRODUCTS. BUILT FROM THE GROUND UP.
We turn stubborn
problems into
useful products.
A product startup
built in Kenya↓
built in Kenya↓
openrails — A Kenyan software product startup
Building focused software businesses.From Kenya, for ambitious markets.
THE OPENRAILS MODELFind. Build. Grow.
Useful products.
Built to last.
Explore our products 01 / THE STARTUP
We build the tools
we believe should exist.
Openrails is a Kenyan product startup. We find important work still held together by spreadsheets, scattered messages and disconnected systems—then build focused software businesses around it.
Our core work is our own product portfolio: Hey, Fleetify, Signal and Tendr. Each venture has a distinct market and team, backed by shared product thinking, design, engineering and infrastructure from Openrails.
Meet our productsBUILD THE WHOLE SYSTEMConnected
Connected
from day one.
Our products connect the customer experience with the operational systems a growing business needs behind it.
OWN THE OUTCOMELaunch.
Launch.
Learn. Improve.
We stay close to the product after launch, learning from real use and improving what matters over time.
02 / HOW WE BUILDShared strengths.
Explore the portfolio Shared strengths.
Different products.
/ 01Product strategy & venture building
We study a market, define a focused starting point and build a product around a durable customer problem. Each venture has a clear purpose, audience and path to stand on its own.
/ 02Experience & interface design
We turn complicated processes into calm, usable experiences for people who need software to help them work—not make them learn another system.
/ 03Software & platform engineering
We build the customer-facing experience, operational tools and dependable foundations behind each Openrails product as one coherent system.
/ 04Payments, messaging & integrations
Our products are designed for the systems businesses already rely on, including M-Pesa, WhatsApp, billing, notifications and existing data workflows.
/ 05Applied AI & data
We use AI where it makes a task meaningfully easier: understanding conversations, organising knowledge, finding opportunities and supporting better decisions—with human review where it matters.
/ 06Infrastructure & product operations
Shipping is the start. Shared deployment, security, monitoring and operational discipline help every Openrails venture improve without rebuilding the same foundations.
03 / OUR PRODUCTSFour ventures.
Four ventures.
One product company.
These are not client projects. They are products we build, operate and grow around distinct markets and real customer needs.
fleetify↗01 / RENTAL OPERATIONS
app.fleetify.africa
A home for car-hire businesses. Branded storefronts, bookings, fleet management and connected payments, brought into one workspace.
hey↗02 / CUSTOMER OPERATIONS
hey.openrails.africa
A customer operations workspace for small and growing businesses—turning WhatsApp conversations into leads, follow-ups, appointments, orders and clearer next actions.
signal✳03 / CAMPAIGNOS
signal / workspace
01
Campaign WorkPlans, teams & field coordination
02
Public OutreachNetwork & growth operations
03
Election DeskPolling-agent coordination
A connected workspace for campaign work, public outreach and election-day coordination. Keep people, plans and field operations in view.
Find and follow procurement opportunities with searchable tender information, source-linked insights and timely alerts.
04 / OPENRAILS STUDIOSelected partnerships.
Selected partnerships.
Separate from our products.
Our ventures are the core business. Openrails Studio is the distinct, selective practice through which we partner with organisations on ambitious digital work.
mrfridge.co.ke
Mr. Fridge
A clear online presence for a business working across refrigeration, commercial kitchens, electrical and LPG systems.
misscardealskenya.com
Miss Car Deals Kenya
A vehicle-led web experience that helps buyers browse stock, compare options and get in touch about their next car.
sanspath.co.uk
SansPath
A digital presence for a talent-acquisition business, explaining its approach to connecting candidates and employers.
SELECTIVE CLIENT PARTNERSHIPS
Have a product worth building?
Studio takes on a small number of engagements where our product, design and engineering strengths can create lasting value.
THE TOOLS BEHIND THE THINKINGBuilt on
Built on
solid foundations.
ReactTypeScriptNext.jsNode.jsPostgreSQLDocker
05 / OPENRAILS STUDIO
How a partnership works.
A focused way to work with us
when the fit is right.
Fit.
We establish whether the problem, ambition and working relationship are a strong fit for both sides.
Frame.
Together, we define the outcome, the people it serves and the clearest scope for useful progress.
Build.
We design, develop and test in visible stages, keeping decisions close to real customer and business needs.
Launch.
We prepare the product for real use, transfer knowledge clearly and agree what the next stage requires.
PRODUCT, PARTNERSHIP OR INVESTMENT?
Start the right
conversation.
Ask about an Openrails product, explore a Studio
partnership, or start a conversation about the company.